AI Apps: Best Artificial Intelligence Apps for a Range of Uses 2024

Artificial intelligence (AI) and chatbots are at the forefront of the current digital-first business environment. In the post-pandemic times, businesses that don’t adopt automated solutions risk losing out. According to McKinsey’s 2023 Global B2B Pulse, 77% of companies that personalized the B2B experience increased market share. Companies that increased market share by more than 10% a year were investing in “hyper-personalization” technologies such as chatbots.

Like many online businesses, Attitude experienced rapid growth during the pandemic. Ecommerce chatbots can help retailers automate customer service, FAQs, sales, conversational ai ecommerce and post-sales support. Internally, Flipkart leverages AI to transform HR processes, enhancing talent development and employee engagement initiatives.

What is Social Commerce and Why Should Your Brand Care?

By leveraging data, a chatbot can provide personalized responses tailored to the customer, context and intent. Using conversational AI chatbots, businesses can resolve customer service issues, provide recommendations, create wish lists, and interact with buyers in real time. A survey conducted globally among retail consumers in 2023 shows the reasons why consumers enjoy conversational commerce powered by artificial intelligence (AI). Over 80 percent of customers enjoy the fact that even while using this tool they have their personal data protected, and around 80 percent like when the tool explains the reasons for recommending such products.

• Rule-based chatbots follow predetermined conversational flows to match user queries with scripted responses.
• In today’s business landscape, customers demand quick and seamless interactions enhanced by technology.
• They can choose to engage with you on your online store, Facebook, Instagram, or even WhatsApp to get a query answered.

On the other hand, the APAC market will witness the fastest growth during the predicted period. The personal assistant category will witness the fastest growth during the forecast period. This can be attributed to the increasing demand for personalized customer services and IVAs as personal assistants, which understand open conversations and transform them based on the specific requirements of users. The retail and e-commerce category accounted for the largest revenue share in 2022, and it is also expected to maintain its position during the forecast period.

Social media and ecommerce: A sales-focused guide for 2025

The company’s AI-powered platform and e-commerce network aims to ensure customers don’t get overwhelmed by choices, which can impede their choice to transact. Rokt works to determine the most effective e-commerce experiences for individual customers. Trendalytics is a product intelligence platform that uses AI to pull retail industry data from social media and Google trends.

Conversational AI systems use natural language processing (NLP), deep learning, and machine learning to understand human inputs and provide human-like responses. The two types of chatbots are rule-based chatbots and AI-powered chatbots. Rule-based chatbots follow predetermined conversational flows to match user queries with scripted responses. AI-powered chatbots use natural language processing (NLP) technology to understand user inputs and generate unique responses informed by the tool’s extensive knowledge base. Conversational AI technology powers AI chatbots, as well as AI writing tools and voice recognition technologies like voice assistants and smart speakers, which respond to voice commands. The conversational AI approach allows these tools to recognize user intent, follow the natural flow of a conversation, and provide unscripted answers based on the tool’s extensive knowledge database.

With artificial intelligence, the technology is more advanced, transforming an article, ebook, newsletter, or other text into an audio conversation. If you’re just getting started with ecommerce chatbots, we recommend ChatGPT App exploring Shopify Inbox. WhatsApp has more than 2.4 billion users worldwide, and with the WhatsApp Business API, ecommerce businesses now have an opportunity to tap into this user base for marketing.

Detailed Analysis of the Conversational AI Market by Intelligent Virtual Assistants and Chatbot

With a vast catalog of premium brands, the company uses artificial intelligence and machine learning to provide its customers with product recommendations. Contentful makes a composable content platform that offers an array of AI-powered features brands can use to streamline content creation and optimize the e-commerce experience. The company says its solutions allow client companies to substantially reduce the time it takes for them to create and publish content, while also improving customer engagement. The sales of chatbots accounted for the largest revenue share, of around 46%, in 2022, and the category is further expected to maintain its dominance during the forecast period. Moreover, developers are focusing on the launch of chatbots, which can be utilized by enterprises to automate service operations, further boosting the market growth in this category. The global conversational AI market is estimated to generate USD 14.9 billion in 2024, and it is expected to display a CAGR of 18.7% during the forecast period, to reach USD 41.9 billion by 2030.

Businesses can use AI applications to save time, enhance content and campaigns, and improve the customer experience. Here are the various types of AI apps that can help you run your ecommerce business. Ultimately, Gildenberg said AI innovations like ChatGPT will continue to be a big deal as the world becomes more digital. If I were a mid-tier retailer, trying to attack a high-end service proposition — that’s a really interesting application of what this technology can do,” he added. Its conversational format has exploded in popularity, with many use cases showing ChatGPT tools answering follow-up questions, rejecting inappropriate requests and taking prior context into consideration.

AI in Retail and E-Commerce: 30 Examples to Know

This breakthrough in technology is a turning point, multiplying human efficiency and transforming customer experiences, while delivering substantial cost savings. You can use a flow builder in your conversational commerce tool to map out the steps and questions your chatbot will ask throughout each customer touchpoint. According to data from Zendesk, customer satisfaction ratings for live chat (85%) are second only to phone support (91%). The very first place you should consider implementing a chatbot is your own online store.

As you talk to this visitor, you can capture information around the products they’re looking for, how they’d like to be notified of new products and deals, and so on. To order a pizza, this type of chatbot will walk you through a series of questions around the size, crust, and toppings you’d like to add. It will walk you through the process of creating your own pizza up until you add a delivery address and make the payment. Now based on the response you enter, the AI chatbot lays out the next steps.

Some conversational AI can be embedded into intelligent workflows, helping businesses scale operations and improve their employee productivity. This bilingual chatbot interacts with customers in each of Groupe Dynamite’s ecommerce stores. Finding the right chatbot for your online store means understanding your business needs. They can outsource routine tasks and focus on personalized customer service. It also means that customers will always have someone (or something) on the other end of a chat window.

What is conversational commerce?

Zowie’s bot has access to more than 75 specific use cases for ecommerce and can be customized for your brand’s tone and voice. Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, vice president of B2B and Market Research Development, at [email protected] and follow him on Twitter @markbrohan. Conversation intelligence AI can greatly enhance consumer engagement in e-commerce.

To be successful, brands would need to provide business-specific data, like processes & policies, products & services, legal constraints, etc.) to train the bot. Brands would also need to train the bot to communicate in a way that aligns with its core values, like tone of voice and ethical considerations. By employing predictive analytics, AI can identify customers at risk of churn, enabling proactive measures like tailored offers ChatGPT to retain them. Sentiment analysis via AI aids in understanding customer emotions toward the brand by analyzing feedback across various platforms, allowing businesses to address issues and reinforce positive aspects quickly. Marketing and advertising teams can benefit from AI’s personalized product suggestions, boosting customer lifetime value. Healthcare businesses may see streamlined appointment bookings and feedback collection.

The artificial intelligence (AI) market is now expected to surpass $700 billion by 2030. AI has the capacity to simulate and potentially exceed a human’s ability for creative thinking and problem-solving, and continues to expand into new territories every day. As a prominent player in India’s e-commerce sector, Flipkart makes substantial investments in AI, machine learning (ML), data science, and other cutting-edge solutions. Now, large e-commerce players are trying to figure out if these tools can help grow their businesses.

Using AI technologies called machine learning and deep learning—essentially, computer systems learning from data to make predictions—AI chatbots can also improve and refine responses and output over time. DXwand, a Cairo- and Dubai-based startup that leverages conversational AI to help businesses in the Middle East automate customer service and employee assistance, has raised $4 million in Series A funding. Generative AI is generic and global in nature, being trained by huge amounts of common-knowledge data available across the internet.

Train your chatbot

Furthermore, the European market will witness significant growth in the coming years. Gupshup’s AI communications platform already connects AI assistants through its API to more than 100,000 businesses and developers across 30 channels. The new service augments that conversational AI setup with GPT-3’s interface. Unlike ChatGPT, the Auto Bot platform allows for specialized knowledge databases. The AI can then be deployed to the same mobile and web-based communications services, including Gupshup’s own Gupshup IP (GIP) messaging channel.

You can foun additiona information about ai customer service and artificial intelligence and NLP. Customers expect to get support wherever they look for and they expect it fast. With Heyday, you can even set your chatbot up to include “Add to cart” calls to action and seamlessly direct your customers to checkout. Conversational AI solutions like Heyday make these recommendations based on what’s in the customer’s cart and their purchase inquiries (e.g., the category they’re interested in). It can increase your team’s efficiency and allow more customers to receive the help they need faster.

In today’s business landscape, customers demand quick and seamless interactions enhanced by technology. To meet these expectations, industries are increasingly integrating AI into their operations. At the heart of this evolution lies conversational AI, a specialized subset of AI that enhances the user experience. Claiming the world’s first “robotics-as-a-service” platform, inVia Robotics makes advanced AI-powered “picker” robots for supply chain and e-commerce distribution center automation. The robots can work alongside humans without disrupting operations, ideally yielding higher productivity and lower labor costs.

Brands need to provide a safe, trustworthy experience to their customers which requires them to create and define AI policy controls and safeguards. As businesses are urged to do more with less in challenging economic conditions, generative AI opens up new opportunities for growth. This continued growth is poised to be a game changer for businesses, transforming the way companies operate and serve their customers. Manage customer conversations, create automated messages, and get insights to focus on chats that convert, all from Shopify Inbox.

Unlike traditional chatbots, conversational AI uses natural language processing (NLP) to conduct human-like conversations and can perform complex tasks and refer queries to a human agent when required. A good example would be the chatbot my company developed with Microsoft for LAQO, but there are many others on the market, as well. Improve the conversational abilities of your chatbot over time by leveraging AI and machine learning.

It can also offer the customer a tracking URL they can use themselves to keep track of the order, or change the delivery address/date to a time that suits them best. Similarly, using the intent of the buyer, the chatbot can also recommend products that go with the product they came looking for. Think of this as product recommendations, but more conversational like a chat with the salesperson you met. Based on what a consumer is looking for or the page they are looking at, a chatbot can start a conversation that helps them discover other options available to them that may be better than what the consumer had in mind. The technology is equipped to handle most of your customer support queries, leveraging the data already available on your website. This keeps the conversation going, and the consumer engaged with your brand—and, hence, more likely to make the purchase during the assisted session.